The propaganda campaign to lock down the black community for Obama has begun, as this February cover for EBONY magazine reveals. For the uninitiated, EBONY magazine is a staple publication in more black households than any other magazine in America, and has a circulation of 1.6 million. Its companion weekly counterpart, JET magazine, has a weekly circulation of nearly one million. Published by the Johnson publishing company for 60 years, these twin publications have been educating and informing the community about the seminal events in black culture and serve as unrivaled proof that one has arrived.
These publications have been in my mother’s and grandmother’s homes for decades. I don’t remember a time when we didn’t receive these. Most of us, with a streak of nostalgia, have a favorite issue featuring a favorite celebrity. The issues featuring the deaths of Mrs. King, Mrs. Parks, Luther Vandross, and James Brown, are particular favorites of mine. I intend to keep these for a long time.
While there are nearly 40 million African Americans in this country, few go through the checkout counter without sneakin’ a peak at the EBONY or JET. Don’t let those circulation numbers fool you, black folks religiously read both, without fail. The battle for the hearts and minds of black folks has begun in earnest and will probably culminate in the bulk of black support going to one candidate. It remains to be seen which candidate shall be choosen, but rest assured, it will be somebody with Chicago area roots.